Reporting To: VP [ Services ]
Department / Location: Services, Chennai
Job Description:
The Project Manager ( Paid Search ) will be managing Pay Per Click, Contextual Advertising and Banner Advertising Campaigns on behalf of customers.
He / She will be responsible for the smooth functioning of the campaign as well as ensuring that the highest possible conversion volume is attained at the lowest possible cost.
A major part of this position will involve using paid search as a model in order to increase RoI and reduce dependency on traditional advertising.
Duties & Responsibilities:
- To create Pay Per Click and Contextual Advertising campaigns based on customer needs.
- To constantly tweak campaigns to reduce the cost per click and increase the click through rates.
- To bring down the cost per conversion and goal for customer campaigns.
- To successfully handle large campaigns with huge budgets on behalf of customers.
- To communicate with customers on a regular basis.
- To attend relevant seminars and read articles / blog posts on Internet and search marketing on a regular basis.
Requirements:
Experience: 1 - 5 years
Qualifications:
- Graduate / Post Graduate from any stream.
- Strong Mathematical & Analytics Skills.
- A go-getter interested to work in a startup environment.
- Prior experience or understand of paid search marketing is a major plus.
